Maastricht aims to become an international knowledge-based residential and cultural city. We aim to further implement policy on the basis of these broad lines of development. A spirit of welcome and hospitality is an important precondition for realising this. City marketing will focus on strengthening the quality of life in our city and on communicating our message clearly and transparently. Concrete examples of relevant questions in this regard are: what elements should you put in the display window and how can you best work on strengthening your image. Point of departure in this respect is that you must also be who you say you are (reputation management) and that you continue to work on further strengthening your basis, for example by recruiting specific companies, ensuring improved accessibility and mobility, and employing service-oriented employees who can speak several languages.

Maastricht is part of the “Maastricht region” (South Limburg). In September 2008, branding activities for the region were started. Maastricht is one of the five development tracks in this campaign. City marketing activities will focus on maintaining and, where possible, further strengthening the ’Maastricht brand name,’ for example in the area of hospitality and the European character of the city.

The city marketing programme is currently under development.

Contact person:

Programme Manager City Marketing
Hans Dassen
E-mail: hans.dassen@maastricht.nl
Tel: +31 (043) 350 49 81.

For more Information on branding activities for the region of South Limburg, go to www.maastrichtregion.nl.